Bike MS Digital Marketing Campaign

My team, Incendium, created a campaign to not only make it easier to navigate the National MS Society’s fundraising event, Bike MS: Bay-to-Bay, but also encourage riders to come back in the future. Judged by our advertising professor and a director from the National MS Society, my team was awarded first place in our digital marketing class. I designed the full campaign book, wrote copy, developed social media strategies, and created various digital executions and mockups. Linked below is my team’s campaign book!